Why we exist,
and how we build.

We are starting with Kin and Hearth. Personal AI and the infrastructure to run it, private and owned by the people using it. But the vision is larger than two products.

We see this moment the way some people saw the shift from centralized computing to personal computing. A window where the architecture of who holds power can actually change. We intend to build on the right side of that window, across whatever technologies and platforms come next.

I used to dream about what the future would look like for my kids. Growing up in the early 2000s, I watched technology ignite a creative spark, a sense of possibility, a feeling that the world was genuinely expanding. It felt like a gift.

But something changed. Slowly, then all at once. The same tools that once opened the world started closing it, optimizing for attention over imagination, engagement over growth. It turns out the future that was built is not one that I want my children to grow up in.

I have spent my career at the intersection of technology and people, watching what gets built and why. For a long time I told myself the tradeoffs were just the cost of progress. At some point I stopped believing that.

I started New Standard because I think we can do better, and because I did not want to wait for someone else to prove it. We're building the company we wish existed. Not for an exit. Not for a valuation. Because the alternative is accepting a future for our families that we do not actually want.

That is what this is. A bet that technology can be built differently, by people who have enough at stake to mean it.